The Open Innovation Concept as a Source of Enterprise’s Competitive Advantage Cover Image

Koncepcja Open Innovation jako źródło przewagi konkurencyjnej przedsiębiorstwa
The Open Innovation Concept as a Source of Enterprise’s Competitive Advantage

Author(s): Roman Tylżanowski
Subject(s): Business Economy / Management, EU-Accession / EU-DEvelopment, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: innovations; enterprise; relationships with the customer;

Summary/Abstract: An aim of considerations is to indicate the scope and role of innovations in building enterprises’ competitive advantage. In the integrated European space, innovations become the basic stuff of effective and sustainable relationships with the customer, what requires increasing the interest in the problems of innovativeness. In the definition of the essence of innovation, as an element oriented on the customer’s needs, there was used the Open Innovation concept owing to which enterprises can realise that the orientation of the innovations being introduced at an enterprise on customers may be an important factor for achievement of competitive innovation. In his article, the author used the method of deduction. In his reasoning, the author based on the selected literature items connected with the subject matters of innovativeness, including the Open Innovation concept.

  • Issue Year: 357/2015
  • Issue No: 4
  • Page Range: 16-25
  • Page Count: 10
  • Language: Polish