The Concept of the Tourism Enterprise Innovation Analysis
The Concept of the Tourism Enterprise Innovation Analysis

Summary/Abstract: The aim of the paper is to present the analysis concept focused on the evaluation of company innovationcapability. The innovative enterprises potential in tourism industry is the evaluation starting point,with regard to the innovation system of a company. An important research tool is the analysis ofthe relationship between resources and capabilities showing a causal relationship between thesecategories. The qualitative measurement procedure of the enterprise innovation capability has beendescribed in the article and steps to verify that capability have been provided. The further part ofthis article presents the results of the empirical research on innovation of 12 tourist companies. It hasbeen demonstrated that the key determinants of this ability are the employee as well as managerialcompetences in the frames of innovations, cooperation with customers and collaborators in termsof knowledge, innovation-oriented organizational culture and the use of IT tools. In the light of thegiven, own, empirical research results and also the predecessors’ research results, it can be presumedthat companies compete with one another through the created innovation as well as their innovativecapability. The innovative capability assessment may be useful in determining the competitive andstrategic enterprises position in a given sector.

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