Design Perception Viewed by Generation Y at Business Schools Cover Image

Postrzeganie designu w opinii pokolenia Y uczelni ekonomicznych
Design Perception Viewed by Generation Y at Business Schools

Author(s): Anna Dziadkiewicz
Subject(s): Visual Arts, Higher Education , Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: design; Generation Y; design thinking; luxury; usability; functionality;

Summary/Abstract: Design is a tool of innovation, that can help entrepreneurs to gain a competitive advantage. Technical standards have become balanced, thus design can be a distinguishing mark. The aim of this study is to analyse and assess the concept of design viewed by students from business schools in Poland and abroad. There are survey results and author’s own observations in this article. It has been noticed that Generation Y has vague knowledge about design management. They do not notice the benefits of using design both from the perspective of a user and a potential producer. In Poland, design is a domain of art schools and faculties of architecture. Meanwhile, top managers emerge mostly from management faculties and they are supposed to cooperate with interdisciplinary project teams and seek competitive advantage and create innovations, ensuring success of the company.

  • Issue Year: 361/2016
  • Issue No: 2
  • Page Range: 114-125
  • Page Count: 12
  • Language: Polish