THE BRAND Cover Image


Author(s): Milen Filipov
Subject(s): Social Sciences, Economy
Published by: Бургаски свободен университет
Keywords: brand; branding; emotion; love marks

Summary/Abstract: This paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands

  • Issue Year: XXIII/2010
  • Issue No: 1
  • Page Range: 235-239
  • Page Count: 4
  • Language: Bulgarian