Images of the Exotic in Popular Culture Cover Image
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– Образи на екзотичното в популярната култура
Images of the Exotic in Popular Culture

Author(s): Silvia Petrova
Subject(s): Media studies, Aesthetics, Communication studies
Published by: Институтът по философия и социология при БАН
Keywords: exotic; popular culture; media; lifestyle; consumption.

Summary/Abstract: The text discusses some current uses of the concept of the exotic through the phenomenon of popular culture and the media. Nowadays, the media are a major channel for the circulation and broadcasting of exotic images. The article’s main thesis is that in the construction of the image of the exotic, the connection to the market and the ideology of consumption are brought to the extreme. Despite its apparent opposition to globalization and new technologies, the exotic is presented as a lifestyle that would be impossible outside these trends.

  • Issue Year: XXVI/2017
  • Issue No: 4
  • Page Range: 186-194
  • Page Count: 9
  • Language: English, Bulgarian