РЕШЕНИЯ ЗА ФОРМИРАНЕТО НА ОПТИМАЛЕН ТЪРГОВСКИ АСОРТИМЕНТ
SOLUTIONS FOR THE FORMATION OF AN OPTIMAL COMMERCIAL ASSORTMENT

Summary/Abstract: A research on the theoretical and the practical solutions for the formation of an optimal commercial assortment. Its main goal is to study the theoretical aspects of the nature of the formation of optimal commercial assortment and on this basis to formulate methodological propositions, partially verified by empirical testing in operating commercial enterprises. To achieve this objective, we have clarified the theoretical aspects of an optimal commercial assortment; refined the theoretical formulations on the nature of the formation of an optimal commercial assortment and determined the stages in the process of formation of an optimal commercial assortment. The paper also presents the results from a sampling empirical study of the formed optimal commercial assortment of an operating commercial companies.

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