Medij je poruka
The Medium is the Message
Author(s): Ana MilojevićSubject(s): Media studies, Semiology, Theory of Communication, Social development
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: medium; message; communication; transmission; technology; content; form;
Summary/Abstract: This Paper aims at answering to what did McLuhan want to say with his famous paradox, “The medium is the message”, i.e. to clarify his concept of media and their role in shaping the modern society.
Journal: CM Komunikacija i mediji
- Issue Year: 2/2007
- Issue No: 2
- Page Range: 95-119
- Page Count: 25
- Language: Serbian