Evropske teme iz perspektive novinara lokalnih medija u Srbiji
The EU from the Perspective of Journalists in Serbian Local Media

Summary/Abstract: The media play an important role in informing citizens about the process of EU integration. However recent research in the field shows that Serbian media coverage is mainly oriented towards protocol news and political process in highly positive tone. The aim of this paper is to highlight the picture of the EU represented by local media, since previous studies focused on national media content analyses. For this purpose survey with journalists from 41 local media outlets in different parts of Serbia has been done. Main research findings show that local media reporting is in line with mainstream national coverage. Journalists mostly rely on local governments and state institutions as sources of information. Stories are initiated by actual events and press conferences. Accordingly, political and economic topics prevail, while citizens and their everyday life remain on the margins of local media coverage.

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