Konferencija za štampu
Press Conference

Summary/Abstract: Global social changes which are daily shaking up the world are reflected in the sphere of journalism as well, based on synthesis and information checking and professional independence, represents a defensive bastion of democracy. However, various agents of social community by organizing pseudo-events are trying to attract (gain) publicity, avoiding communicational equality and commercial limitations. Thus, battles of secondary publicity are obscurely led behind the scenes of public forum, which could be in the function of manipulating the truth and seducing the audience. Press conferences market creative messages by which they are including public institutions, political parties, NGO’s and other associations inside the public space, in order to attain their personal goal. Criteria in the media should not act as a slave to their interests, since the needs of public are diametrically different.

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