Deca u medijskom ogledalu
Children in the Media Mirror

Summary/Abstract: This paper presents research findings on dominant media images of children in major Serbian news media. The analysis focuses on media coverage (reporting, analysis, affirmation or violation) of children’s rights and their contribution to development of more tolerant and inclusive society which recognizes children as equal members. Particular attention is given to major communication rights as recognized by the Convention of the Rights of the Child: right to information, right to opinion formation, right to free expression and right to privacy (articles 12-17). These rights provide for children’s participation in public communication simultaneously providing for their protection in the media if necessary. The research tested two major hypotheses: (1) there is a high coincidence in media coverage of children and children’s rights between daily press and major TV broadcasters’ talk shows, resulting from compatible news values and news frames in the two types of media, and (2) dominant media representation of children depends on journalistic practices (professional standards and ethical standards) as prevailing in Serbian news media. The first hypothesis was important to determine dominant media representations and the second for the analysis of professional culture of journalism. Presented results were generated by content analysis of six dailies: Politika, Danas, Blic, Borba, Press and Kurir and case studies of evening talk shows of three leading broadcasters: RTS, TV B92 and TV Pink.

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