Perception of competitiveness of insurance companies in the Slovak republic based on settlement and comparison of competitiveness indexes
Perception of competitiveness of insurance companies in the Slovak republic based on settlement and comparison of competitiveness indexes
Author(s): Elena ŠiraSubject(s): Business Economy / Management, Methodology and research technology, Economic development, Marketing / Advertising
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: competitiveness; insurance companies; index of competitiveness of insurance companies (IKPOI); KAM methodology;
Summary/Abstract: This article deals with competitiveness of insurance companies in Slovak Republic. The main goal of this article is to define the competitiveness factors of insurance companies and based on this to set the index of competitiveness for commercial insurance companies (IKPOI). At the end, there were defined 2 competitiveness indexes, competitiveness index declared by insurance companies (IKPOIp) and competitiveness index declared by population (IKPOIo). Mentioned 2 indexes were tested on conformance of the middle values.
Journal: Analele Ştiinţifice ale Universităţii »Alexandru Ioan Cuza« din Iaşi. Ştiinţe economice
- Issue Year: 59/2012
- Issue No: 2
- Page Range: 153-172
- Page Count: 20
- Language: English