Трудната европеизация: българските медии в контекста на ЕС
Difficult Europeanization: Bulgarian Media in the Context of the European Union

Summary/Abstract: The article traces some of the basic developments in the Bulgarian media sphere after the country’s accession to EU in 2007. The author highlights the mutual connections between several key trends: the crisis of the media economy, the deterioration of media freedom, the growing influences on the media, including by the state, the deficit of quality content, the increase of nationalism and hate speech in the traditional and online media. The high expectations that the media environment would improve after 2007 were not fulfilled. The reasons for this are analyzed. Several alternative developments are pointed out, which may potentially promote a change in the culture of journalism and in the basic values defended by the media.

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