Words Mean. Words Look. Words Sell (Themselves) Cover Image

Słowa znaczą. Słowa wyglądają. Słowa (się) sprzedają
Words Mean. Words Look. Words Sell (Themselves)

Author(s): Małgorzata Bortliczek
Subject(s): Language studies, Language and Literature Studies, Philology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: word; loanword; neologism; communication macro-act; title

Summary/Abstract: An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level thatis new.

  • Issue Year: 2/2016
  • Issue No: 2
  • Page Range: 92-103
  • Page Count: 12
  • Language: English