Language Response to Globalization Cover Image

Language Response to Globalization
Language Response to Globalization

Author(s): Ernesta Račienė, Tatjana Rusko
Subject(s): Language studies, Applied Linguistics, Translation Studies, Globalization
Published by: Universitatea Tehnică "Gheorghe Asachi" din Iaşi
Keywords: lexis; borrowing; culture; language of mass media; semantics.

Summary/Abstract: A characteristic feature of the modern era is the intensification of the processes of globalization, the emergence of an integrated economic, financial, information system in the world, the diffusion of social and cultural barriers that have traditionally existed between nations and peoples. One of the leading factors contributing to globalization, alongside economic, geopolitical, cultural, social and religious factors, is the dominance of a particular language in the global or regional communication relations. During the last decades, due to a number of objective and subjective reasons, American English leads in the world of communication. The current paper deals with the analysis of the way the Lithuanian language reacts to the globalization process, while comparative analysis with German gives reason to conclude whether the development dynamics of Lithuanian coincides with general linguistic cross-linking processes. An attempt is also made to clarify the link between culture and language. The methods used are both empirical and analytical; the language use sources are contemporary ones.

  • Issue Year: 62/2016
  • Issue No: 4
  • Page Range: 23-35
  • Page Count: 13
  • Language: English