Preduzetništvo u osiguranju: značaj i pravni principi društveno odgovornog poslovanja osiguravača
Entrepreneurship in Insurance: the Importance and Legal Principles of Corporate Social Responsibility of Insurance Companies

Summary/Abstract: Entrepreneurship involves the exploitation of market opportunities that is based on ideas and innovation. The aim of entrepreneurship in insurance companies is to encourage innovation, the creation of new businesses, increase profitability while taking care to society. Corporate social responsibility means that insurance companies, following the premise of corporate entrepreneurship, in its business integrate the care of the environment in which they operate. The aim of the paper is to present the main features of social responsibility in insurance in the entrepreneurial context. In this paper we point to the definition of social responsibility in insurance, to the historical context and the importance of social responsibility as well as the latest law principles of social responsibility of insurance companies at the international level.

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