USING EXPLAINER VIDEOS TO TEACH WEB DESIGN CONCEPTS
USING EXPLAINER VIDEOS TO TEACH WEB DESIGN CONCEPTS

Summary/Abstract: For the past several years, a lot of start-up companies and crowdfunding projects started using the so-called "Explainer videos" as a mean to describe the way their products or services are functioning, thus popularizing the term among young audiences. Explainer videos are relatively short and informative videos, that combine engaging script, different types of animated visual and text elements and carefully selected music tone, the combination of which turns them into entertaining piece of media to watch. They capture and retain viewers more effectively than using only a combination of static images and text in a video, which makes them perfect for teaching and conducting information in funny, creative and inspiring way. Even though the explainer videos are primary used to meet certain marketing objectives that gained them popularity, the presentation format meets the audiences' approval and acceptance when complex concepts are introduced and vast majority of e-Learning and MOOC platforms, and social media also implement different types of explainer videos in their content. The paper introduces the concept of using explainer videos when teaching modern web design techniques to students of the current generation Z, as it focuses on the current state of video-based learning as a strategic asset of providing visual examples to improve the learning experience and investigates whether the low retention levels and productivity as well as lack of motivation, observed using traditional teaching methods in the current curriculum, can be increased by implementing explainer videos in a way to help students engage more deeply with the subject matter.

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