Banner ad, the tool of persuasion in e-marketing
Banner ad, the tool of persuasion in e-marketing
Author(s): Florin-Alexandru Luca, Constantin Sasu, Geanina Bubăscu-MoscaluSubject(s): Economic development, Accounting - Business Administration, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Online Banner; Internet; Advertising; E-marketing;
Summary/Abstract: The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 trillion web pages are currently indexed in the Google search engine. Each of these pages can offer an online promotion source. Once with Internet ascension more and more companies extend their business online. This study concerns a range of aspects which must be taken into account by the web marketers and developers once with the quick changes on the Internet. Being so dynamic and unpredictable, the Internet offers the hardest challenge for those who come with online promotion solutions.
Journal: Management Intercultural
- Issue Year: 2015
- Issue No: 34
- Page Range: 485-492
- Page Count: 8
- Language: Romanian