Innovative marketing for SMEs using social media
Innovative marketing for SMEs using social media
Author(s): Alexandra Elena RusăneanuSubject(s): Business Economy / Management, Micro-Economics, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Marketing; SMEs; Social Media;
Summary/Abstract: One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, marketing has undergone radical changes in the way to promote and attract customers. With this technology small and medium companies can identify categories of customers they want to reach much easier. They can also control the content provided and can focus each type of content to the targeted customer category.
Journal: Management Intercultural
- Issue Year: 2014
- Issue No: 32
- Page Range: 71-75
- Page Count: 5
- Language: Romanian