Kształtowanie świata wartości dzieci poprzez media
Building the world of child’s values through media

Summary/Abstract: For many years we have talked about television and game addictions. We all think that this problems affects mainly adolescents. Increasingly this subject affect preschool children too. Lack of early intervention form parents and caretakers can lead to several problems which can cause difficulties in correct building the world of child’s values. Excessive use of television start to substitute parents in their caretaking roles. At the same time we see that in preschool groups brand products starts to matter. It’s necessary that preschools include topics about consumer education and marketing in their programs. Children and parents should possess the knowledge about responsible using and dosing of media and also give the good example to children under their care.

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