ЯЗЫКОВЫЕ РЕПРЕЗЕНТАЦИИ УНИВЕРСАЛИИ СРЕДИННЫЙ ПУТЬ В РУССКОЙ И КИТАЙСКОЙ КУЛЬТУРЕ
LANGUAGE REPRESENTATION OF THE UNIVERSAL MIDDLE PATH IN THE RUSSIAN AND CHINESE CULTURE

Summary/Abstract: In the article authors address to the analysis of language realization of a cultural univer-sal "median way". Attempt to show becomes that it is cultural norm, has key value for under-standing of basic values of culture. Applying cognitive, semiotics and axiological approaches to studying of the sign phenomena in language and culture, authors reveal deep universal and na-tional meanings of ideas of a median way. Thus, the median way is interpreted not as averag-ing, and as stages of processes of the understanding, cultures providing a syncretism. Extensive language material of the Russian and Chinese languages allow authors to draw the conclusions useful both to the theory of culture, and for cultural linguistics.

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