Economic planning of tourism demand in Macedonia
Economic planning of tourism demand in Macedonia

Summary/Abstract: The concept of economic planning of tourism development could not be applied if forecasting of tourism demand is neglected. The importance of application of quantitative forecasting methods is enormous when dealing with projection of future tourism trends. In that respect, the method of exponential smoothing is applied through the following variants: Double Exponential Smoothing (DES) and the Holt -Winters Smoothing (HWS). The forecast evaluation emphasizes that the DES model is more accurate and thus recommends for forecasting the number of foreign tourists in Macedonia in the period 2009 - 2014. Furthermore, the paper identifies the lack of global concept for tourism development in Macedonia and recommends application of tourism planning as a key factor for enhancement of tourism sector.

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