Enhancing tourism promotion by enriched web-based portal
Enhancing tourism promotion by enriched web-based portal

Summary/Abstract: Every country is interested in tourism development for its general contribution to national income and economic growth. Since attracting a higher number of tourists is not a trouble-free process, particularly in times of ever-changing environment, tourism promotion is detected as a way-out. The paper argues the importance of creating a personalized tourism recommender. Moreover, it attempts to justify the necessity of designing a web-based portal in order to assist tourists and travellers in the identification of their holiday. The case of Macedonia as an empirical evidence reports on practical experience gained from a successful implementation of a recommendation system for tourism promotion purposes.

• Details
• Contents