INVESTIGATING THE CORRELATION BETWEEN PERSONAL VALUES AND OVERALL SATISFACTION FOR CONSUMERS OF HIGHER EDUCATION SERVICES AND ASSESSING THE MANAGERIAL IMPLICATIONS
INVESTIGATING THE CORRELATION BETWEEN PERSONAL VALUES AND OVERALL SATISFACTION FOR CONSUMERS OF HIGHER EDUCATION SERVICES AND ASSESSING THE MANAGERIAL IMPLICATIONS

Summary/Abstract: This paper aims at bringing empirical evidence to support the importance of personal values for consumers of higher education and determine possible connections between personal values and perceptions, attitudes and behaviors of students, all valuable information in maintaining the “Excellency” premise of Alexandru Ioan Cuza University of Ia[i (UAIC). The data was collected through a structured interview held with 150 university students from five faculties: Faculty of Law, Faculty of Economics and Business Administration, Faculty of History, Faculty of Psychology and the Faculty of Philosophy and Socio-Political Science. The results showed positive correlations between personal values and overall satisfaction, intention to recommend and perception of UAIC services (both as adding value and as being highly qualitative) proving that personal values do matter.

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