SPA and wellness services as a factor of growth in competitiveness of hotel objects
SPA and wellness services as a factor of growth in competitiveness of hotel objects

Summary/Abstract: Goal of the paper is determination of essence of the SPA & wellness services in increase in competitiveness of the hotel objects in Poland. This paper is based on analysis of the bibliography, observations of transformation of tourism-treatment functions taking place in health resorts as well as results of surveys conducted in SPA & wellness objects. Because of wide range of business classified as a SPA & wellness, scientific field was limited only to services rendered by hotel objects situated in a Lower Silesia Region located in health resorts (spas). In the most frequently referenced model of competitiveness in a tourism, found 23 factors, which affect level and growth in the competitiveness, including quality and type of services. Conducted surveys aimed to determine essence of the SPA & wellness in the field of growth in the competitiveness rates in Poland.

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