ВЛИЯНИЕТО НА ИКОНОМИЧЕСКАТА КРИЗА ВЪРХУ КОМУНИКАЦИОННАTA СТРАТЕГИЯ НА ХОТЕЛИЕРСКИЯ БИЗНЕС
THE INFLUENCE OF THE ECONOMIC CRISIS UPON THE HOTEL BUSINESS COMMUNICATION STRATEGY

Summary/Abstract: The level of hotel service in Bulgaria is not quite satisfactory. The service sector needs to enhance the quality of business communication. Offering a high-quality tourist product is the first and most important precondition for any business development and success. One of the exact indicators for the product quality is effective business communication. Hence a high level of customer service. No matter how modern the hotel facilities are, customers become disappointed with their hotel stay if they are not treated properly or given the demanded information. Hotel communication development involves the creation of a uniform communication strategy which is to determine the framework of work discipline, ethics and professional competence. Hotel business communication strategy is even of greater importance under the conditions of global economic crisis.

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