THE ORTOGRAPHY IN ELECTRONIC MEDIA Cover Image

PRAVOPIS U ELEKTRONIČKIM MEDIJIMA
THE ORTOGRAPHY IN ELECTRONIC MEDIA

Author(s): Zenaida Karavdić-Meco
Subject(s): Media studies, Theoretical Linguistics, South Slavic Languages, Theory of Communication, ICT Information and Communications Technologies
Published by: Institut za jezik
Keywords: Bosnian language; orthography; electronic communications; internet communications; capital letter; punctuation; diacritical marks; abbreviations;

Summary/Abstract: Informal electronic communication respect consistently the principles of conciseness, clarity, simplicity. Therefore, the orthography of this sort of communication is simplified: there is no semicolon or dashes, the period and comma are used for marking the short pause or where they are necessary, while the end of the text is always marked, but oft en with some alternative signal: ellipsis, emoticon, onomatopoeia... The question mark and the exclamation mark are used only when the question or emotion are emphasized, and the quotation marks are for citation or emphasis. The colon is almost limited to the announcement of direct speech. The other punctuation marks are used as usual, like the parentheses and slash, or almost disappear, like the hyphen, or have the specific usage, like the asterisk. Further, the new signs appear, such as, beside emoticons, the signs @ or #. The uppercase letters are used to emphasize in a broad terms, so it is possible to highlight the whole text, or one specific word, or initial letter, or any letter (usually incorrect on purpose) in the word. The diacritical signs usually miss, only for the comprehensibility the letter [đ] is written as [dj], and [dž] as [dz]. The use of English is common as the specific style, and sometimes instead of [l] may be written [w]. Even simplified, the language of informal internet communication fulfill its function – perfectly deliver the message. Consequently it may be the good indicator of more and less important orthographic rules for everyday communication, and certainly hide the future changes in the orthography.

  • Issue Year: 26/2015
  • Issue No: 1-2
  • Page Range: 127-144
  • Page Count: 18
  • Language: Bosnian