Metodyczne aspekty badań konsumentów seniorów
Methodological aspects of research of consumer behavior of seniors

Summary/Abstract: Dynamic demographic shift towards an aging population largely determines the interest of economists. The importance of the market segment of seniors in different dimensions (economic, social) is emphasized today in many publications, both scientific as well as those of a journalistic nature. Many fields of science discovers seniors as an interesting research facility. Also in marketing senior is gaining not only as a reference and a guide to interesting business prospects but also as a subject of research. The study of consumer behavior of seniors relies on the use of various techniques. The article is illustrative, and its goal is to present the use of different techniques to determine the behavior of the household of seniors.

• Details
• Contents