Techniki badawcze wykorzystywane w badaniu cyklu życia gospodarstwa domowego
Research techniques used in the studyof the household life cycle

Summary/Abstract: Determinants of consumer behavior process and mechanisms of behavior are reflected in models of consumer behavior. A variety of factors determining consumer behavior is taken into account in models to a varying extent. One of important determinants is the household life cycle, which involves changing the behavior of consumers (household members) together with the maturation of people who form it. Research of the life cycle, as well as the study of consumers behavior that are at different stages of its duration, is based on the use of various techniques. The article is illustrative and its goal is to present the application of various techniques for determining household behavior (and its members) on different phases of its life cycle.

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