Prasa kobieca w czasach ekspansji nowych mediów
Woman’s Magazines in the New Media Expansion Era

Summary/Abstract: Women’s magazines are still very attractive for the media market sector publishers. Despite the development and the expansion of the new media, women’s magazines bring profit to their publishers, who have found a way of their in the media market which has been continuously changing by the new media. The development in the number of women’s magazines is manifested by the new magazines debuting in the newspaper market every year. The result of the extension of this newspaper sector is the process of subsegmentation which has been observed for 15 years now. The publishers create smaller, usually topic- specific segments of the press. In these smaller subsegments the competition for the reader and advertising revenue is present. This article attempts to look critically at the women press segment. The study include the titles which operated on the Polish press market in the years 1990– 2015. It seems that this time perspective will enable the examination of: the involvement of the publishers in this segment of the press, the condition of the most important titles, the subsegmentation processes and the situation of women press in the context of the expansion of the new media.

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