Serwisy informacyjne a autopromocja środków przekazu – na przykładzie „Faktów” TVN
The News Services vs. Media Self- promotion; the Case of TVN’s Fakty Information Newsreel

Summary/Abstract: In her article, the author examines the relationship between self-promotion and news (the analysis is based on “Fakty” newsreel in TVN). The author attempts to prove that news contain certain amounts of the self- promotional content; the self- promotion elements are abundant and take many varied forms. The most frequently occurring methods of self- promotion have the convergent character – they do not operate separately, but are intertwined in a common impact on consumers.

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