Marketing a społeczeństwo – obszary oddziaływania – bariery badania
Marketing and Society – Impact Areas – Difficulty of Study
Author(s): Jacek KamińskiSubject(s): Social Sciences, Economy, Marketing / Advertising, Socio-Economic Research
Published by: Uniwersytet Jana Długosza w Częstochowie
Keywords: marketing;marketing definition;marketing’s contributions to society
Summary/Abstract: Marketing is an area of human activity that has a particular impact on social life. The paper will discuss the main areas of impact of marketing on society. In the paper limitations for marketing as a science will be pointed out, which are emerged from manager’s way of marketing defining and which substantially impede the recognition of the impact of marketing on society.
Journal: Prace Naukowe Akademii im. Jana Długosza w Częstochowie. Pragmata tes Oikonomias
- Issue Year: 1/2014
- Issue No: 8
- Page Range: 129-142
- Page Count: 14
- Language: Polish