MARKETINGOWE KIERUNKI ROZWOJU POLSKICH PRZEDSIĘBIORSTW
MARKETING DIRECTIONS OF DEVELOPMENT OF POLISH COMPANIES
Author(s): Krzysztof AndruszkiewiczSubject(s): Economy, Business Economy / Management, Micro-Economics, Sociology, Economic development, Marketing / Advertising, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing; directions of development; companies; relations with customers; market;
Summary/Abstract: The paper presents selected results of the study that has been conducted on 350 Polish companies using survey methods. It points out the marketing directions of development of Polish companies. The following research problems has been diagnosed: the importance of development directions for the success of the company, identification of the factors that impeding the development and adaptability of companies to changes on the market, product development directions in Polish companies, actions and the importance of creating long lasting relationship with customers. The research confirms the importance of the implementation of marketing management in adapting to market changes and the development of Polish companies.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 179-190
- Page Count: 12
- Language: Polish