POSTRZEGANIE RYZYKA WIĄZANEGO Z ZAKUPAMI ONLINE – ANALIZA ZMIAN W LATACH 2013–2015
THE PERCEPTION OF THE RISK RELATED TO ONLINE PURCHASING – THE ANALYSIS OF CHANGES BETWEEN 2013 AND 2015
Author(s): Marcin GąsiorSubject(s): Economy, Micro-Economics, Sociology, Social development, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: perception of the risk; risk factors; on-line purchasing; consumers;
Summary/Abstract: The objective of the paper is to present the results of two research of risk related factors connected with online shopping. Both surveys used an on-line interactive survey questionnaire and were conducted on a sample of 493 and 532 participants respectively. The researches were conducted on the time span of a two years that separated both parts of the research. Therefore, it was possible not only to diagnose the relevance of different factors that influence the perception and the level of the risk, but also to evaluate their changes in time. The study revealed the increase of the level of trust in online shopping, as well as the escalation of the uncertainty about the privacy and the safety of a product delivery.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 71-82
- Page Count: 12
- Language: Polish