The Usefulness of Readability Formulas in the Insurance Industry
The Usefulness of Readability Formulas in the Insurance Industry
Author(s): Katarzyna BarczukSubject(s): Economy, National Economy, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: text readability; simplification; readability formulas; insurance
Summary/Abstract: The aim of this paper is to characterize the most important methods which are used to determine the level of text readability. The author presents practical examples of the usage of chosen methods by foreign insurance companies. The final section of the study is completed with general conclusions relating to the application of the given solutions to the Polish insurance market.
Journal: Olsztyn Economic Journal
- Issue Year: 10/2015
- Issue No: 4
- Page Range: 339-351
- Page Count: 13
- Language: English