КРИТЕРИИ И ИЗИСКВАНИЯ ПРИ ПРОСЛЕДЯВАНЕТО НА КОМУНИКАЦИОННОТО ВЪЗДЕЙСТВИЕ В СОЦИАЛНАТА СРЕДА
CRITERIA AND REQUIREMENTS IN THE STUDIES OF THE COMMUNICATION IMPACT ON THE SOCIAL ENVIRONMENT

Summary/Abstract: The paper deals with the pragmatic view that different models of social communication (independently of the research goals and the limitations established by them in each separate case), should investigate not only the elements of communication in the modern hyper environment, but also their interaction, taking place on individual (intrapersonal and interpersonal), group (within a group and between different groups), organisational (management) and mass-media levels.

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