ГЕНЕРАТИВНИ МОДЕЛИ НА СОЦИАЛНАТА КОМУНИКАЦИЯ
GENERATIVE MODELS OF SOCIAL COMMUNICATION
Author(s): Plamen BratanovSubject(s): Communication studies
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: subject of communication; message - symbol; generative models; components of the communication process
Summary/Abstract: In modelling the social communication process, the author derives different models - model of the subject, model of the function, model of the operation and integrative model, which he calls generative. Special attention is applyed to the integrative model. In its center is the subject of communication with its moral, legal, rhetorical, indicative, critical, creative and persuasive character
Journal: Икономика и управление
- Issue Year: 2/2006
- Issue No: 4
- Page Range: 65-71
- Page Count: 7
- Language: Bulgarian