Przymiotniki wartościujące w reklamie (na materiale rosyjskiej prasy kobiecej)
The Evaluative Adjectives in Press Advertising (on Russian Women’s Magazines)
Author(s): Anna RomanikSubject(s): Social Sciences, Language and Literature Studies, Media studies, Communication studies
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: advertising; evaluative adjective; language manipulation; lexicology; valuation
Summary/Abstract: The author of the paper deals with evaluative adjectives used on press advertising. The researchedlexemes were excerpted from Russian women’s magazines, published in 2010–2013. The mainpurpose of this article was to classify selected lexicon by few criteria, such as, semantic meaning,frequency of their usage and morphological and syntactical methods of valuation. Research hasshown that verbal valuation in advertising, which is a result of language manipulation, guarantiescommercial success for communicant.
Journal: Acta Neophilologica
- Issue Year: 1/2014
- Issue No: XVI
- Page Range: 107-114
- Page Count: 8
- Language: Polish