KONSUMENT NA RYNKU USŁUG EKOAGROTURYSTYCZNYCH
CONSUMER ON THE ECOAGRITOURISM SERVICES MARKET

Summary/Abstract: The article presents the expectations of ecoagritourists towards chosen aspects of the ecoagritourism offer. Ecoagritourists appreciate the ability to customize the purchased tourism offer to their individual needs. This also applies to the price of ecoagritourism service, for which is expected to have a wide range of discounts. They also would like to have wide access to food produced organically during their stay, however, without having to incur the additional costs. Ecoagritourists also declared a personal desire to engage, during their holiday, in ecological activities carried out by the farm.

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