MOTYWY I BARIERY KONSUMPCJI INNOWACYJNYCH PRODUKTÓW ŻYWNOŚCIOWYCH
MOTIVES AND BARRIERS TO INNOVATIVE FOOD CONSUMPTION
Author(s): Anna JasiulewiczSubject(s): Economy, Micro-Economics, Financial Markets, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: innovative foodstuff; consumer; motives; barriers;
Summary/Abstract: This article reviews the literature on the issue of innovative food products acceptance conditions by consumers. It also presents selected results of the survey showing the purchase motives and barriers to consumption of these products. The literature analysis and research results show that motive or barrier may be innovations features, consumer features and environmental characteristics.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2016
- Issue No: 43/3
- Page Range: 133-141
- Page Count: 9
- Language: Polish