CERCETAREA CALITATIVĂ ŞI STUDIUL COMUNICĂRII CORPORATISTE
QUALITATIVE RESEARCH AND THE STUDY OF CORPORATE COMMUNICATION
Author(s): Mălina GurguSubject(s): Language studies, Psychology, Theoretical Linguistics, Applied Linguistics, Communication studies, Sociology, Translation Studies
Published by: Editura Conspress
Keywords: corporate communication; organizations; qualitative research; qualitative methods
Summary/Abstract: During the last fifteen years a growing number of experts have been pointing out the importance of collaboration between the source and the recipients of corporate communication. Organizations of any type should also try and go beyond “expressing themselves” – as Dominique Wolton (1997) emphasizes (a trend specific to this field until recently), and show their willingness of having real dialogues with the aware publics (shareholders, employees, customers, sponsors, etc.). To help them reach their goals, studying this type of communication using qualitative methods presents several beneficial features which are presented briefly in this article.
- Issue Year: VI/2013
- Issue No: 2
- Page Range: 29-38
- Page Count: 10
- Language: Romanian