Postrzeganie marek własnych produktów żywnościowych a perspektywy ich rozwoju
The perception of private labels of food products vs. the prospects for their development

Summary/Abstract: The purpose of this paper was an attempt to determine the prospects for the development of private labels in the food products market, based on consumer feedback, their expectations and the declaration of future purchases are assumed. Research indicates positive image of food products with private labels. This is confirmed by the high ratings assigned to the products offered under trademarks, especially in the area of attractive prices and favorable price-quality relation. The confirmation of satisfaction with products offered under private labels are declarations increasing the share of these products in the volume of purchase in the future. Therefore everything indicates that the coming years will be the time of dynamic development of the private label market in Poland. However, the condition for this development is to consider consumers’ preferences in the features which private labels should be characterized by.

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