KOMUNIKACJA NAUKOWCÓW Z PRZEDSIĘBIORSTWAMI: RÓŻNICE W SPOSOBACH UPOWSZECHNIANIA WYNIKÓW BADAŃ PRZEZ KOBIETY I MĘŻCZYZN
COMMUNICATION OF SCIENTISTS WITH ENTREPRENEURS: GENDER DIFFERENCES IN RESEARCH RESULTS DISSEMINATION
Author(s): Marzena FeldySubject(s): Economy, Business Economy / Management, Micro-Economics, Communication studies, Theory of Communication
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: communication; R&D collaboration; scientist; enterprise; gender; logistic regression;
Summary/Abstract: The paper discusses the importance of scientific communication in establishing cooperation with companies and presents gender as a significant factor in the communication. There are constructed two logistic regression models (separately for each gender) based on data from a nationwide survey. The results indicate the way of sharing the research findings and the basic characteristics of scientists that increase chances of women and men to collaborate with companies.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 123-133
- Page Count: 11
- Language: Polish
