E-konsumentów portret własny
Self-portrait of online consumers
Author(s): Marzena FeldySubject(s): Essay|Book Review |Scientific Life
Published by: Szkoła Główna Handlowa w Warszawie, Fundacja Promocji i Akredytacji Kierunków Ekonomicznych
Keywords: online consumers; individual in-depth interview; e-customers; marketing; e-retailers
Summary/Abstract: The article presents an image of online consumers, diagnosed on the basis of individual in depth interviews conducted with e-customers. Afterwards, the image is compared with a picture of online consumers that emerges from available statistical data. It allows formulating a few marketing tips for e-retailers.
Journal: e-mentor
- Issue Year: 46/2012
- Issue No: 4
- Page Range: 77-81
- Page Count: 5
- Language: Polish