A public science product needs proper marketing: Polish experiences and challenges Cover Image

A public science product needs proper marketing: Polish experiences and challenges
A public science product needs proper marketing: Polish experiences and challenges

Author(s): Andrzej H. Jasiński
Subject(s): Economy, Marketing / Advertising
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: science product; science marketing; science to business marketing

Summary/Abstract: In this paper, the reader will find an analysis of Polish experiences with science-to-business marketing. Four case-studies are presented. Admittedly, the experiences with science marketing addressed to the business sector in Poland are still very poor; the analyzed cases can be treated like good practices to be followed.

  • Issue Year: 10/2014
  • Issue No: 2
  • Page Range: 5-12
  • Page Count: 8
  • Language: English