Perteklinį pasirinkimą nulemiančių veiksnių vertinimas: žaislų kategorijos atvejis
Evaluation of Factors Influencing Choice Overload: The Case of Toys Category
Author(s): Asta Kyguolienė, Silva DromantaitėSubject(s): Business Economy / Management, Marketing / Advertising, Socio-Economic Research
Published by: Vytauto Didžiojo Universitetas
Keywords: Choice overload; Factors influencing choice overload; Assortment;
Summary/Abstract: The paper analyses a phenomenon of choice overload, factors which influence choice overload choosing from a large assortment. The results of empirical research revealing the importance of factors influencing choice overload in the toys category are presented.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2016
- Issue No: 76
- Page Range: 75-90
- Page Count: 16
- Language: Lithuanian