PODEJŚCIE PROJEKTOWE W TWORZENIU I REALIZACJI STRATEGII INNOWACJI W PRZEDSIĘBIORSTWIE
DESIGN APPROACH IN DEVELOPING AND IMPLEMENTING THE STRATEGY OF INNOVATION AND ENTERPRISE
Author(s): Alicja SosnowskaSubject(s): Economy, Marketing / Advertising, Human Resources in Economy
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: innovation; strategy; design approach
Summary/Abstract: The aim of the article is to present the role of project management (PM) in construction and implementation of innovation strategy. The design approach for innovation strategy involves the use of PM concepts and methods and combines new models of this strategy with new trends in strategic management. The main effects are greater flexibility and efficiency in creating corporate strategy.
Journal: Zarządzanie. Teoria i Praktyka
- Issue Year: 7/2013
- Issue No: 1
- Page Range: 13-28
- Page Count: 16
- Language: Polish