KONSUMENT NA JEDNOLITYM RYNKU CYFROWYM
CONSUMER IN THE DIGITAL SINGLE MARKET
Author(s): Anna Dąbrowska, Mirosława Anoś-KresłoSubject(s): Economy, Supranational / Global Economy, Sociology, Social development, Social Informatics, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: digital technology; the digital single market; consumer; information society;
Summary/Abstract: Creation of a digital single market is an important area of activity of the European Union, which recognizes the key role of ICT and technology in the lives of economies and societies. The objective of the paper is to show the action undertaken by the EU commission aimed at creation of a digital single market. The concept is based on a multi-dimensional theoretical approach, using different explanatory factors such as documents, studies and the EU legislation, including Polish legal framework. It has been shown that the level of development of digitization is not the same in all Member States. The author pointed to the priorities of building a digital single market, which are: better access to digital products and services, creating conditions for the development of networks and digital services, creating European digital economy and digital society with long-term growth potential as well as to its key factor - the security of the Internet.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 38
- Page Range: 9-18
- Page Count: 10
- Language: Polish