Innovations in services and consumers’ competences
Innovations in services and consumers’ competences
Author(s): Anna DąbrowskaSubject(s): Economy, Socio-Economic Research
Published by: Дніпропетровський національний університет імені Олеся Гончара
Keywords: services; features; innovations; consumers;
Summary/Abstract: The author in her article presents services as a market product which is more and more often an innovative product. A particular attention is paid to the services’ features which have an important impact on behaviour of the services market participants. Introduction to the market of new, improved, technologically advanced services requires a competent consumer
Journal: European Journal of Management Issues
- Issue Year: 22/2014
- Issue No: 3
- Page Range: 3-10
- Page Count: 8
- Language: English