Sustainability as a Key Driver for Innovations in Organization
Sustainability as a Key Driver for Innovations in Organization

Summary/Abstract: This paper provides an overview and analysis of the contemporary understanding on the concepts and definitions of business sustainability and innovating for sustainability. It tries to disclose how sustainability can be a driver of innovation and a key tool for the advancement of an organization's competitiveness. The conclusions are based on academic and practical literature analyses, impact of changing contexts and situations and practical considerations, and reveal that sustainability and innovation are closely interrelated and requires much effort, knowledge and insights in striving for sustainability and enhancing company potential in a competitive environment.

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