Some Particularities of Rural Tourism Management in Romania through Indirect Quantification Cover Image

Some Particularities of Rural Tourism Management in Romania through Indirect Quantification
Some Particularities of Rural Tourism Management in Romania through Indirect Quantification

Author(s): Alina Gheorghe, Mircea Udrescu
Subject(s): National Economy, Business Economy / Management, Tourism
Published by: Editura Universitară & ADI Publication
Keywords: Rural tourism; density; accommodation; quality; services; visit

Summary/Abstract: Rural tourism represents a major factor in the Romania's economic transformation conditioned by the affirmation force to the requirements of the market's economy. It began to assert in the Romanian society as a form of exploitation of the local beauties areas and local opportunities, as forms of entrepreneurial courage, as a way of developing proprietary business niche. The mass tourism is declining as share; it began to impose a shorter holiday tour and more often ones. But the visitor behaviors’ focus niche is moving from relatively acceptable quality at lower price mirage, to relatively, the best quality at acceptable price. In this equation, it’s all about a tourist that starts to fall in love with authenticity, sustainability, reputation and escape into traditional, and for business people open up business opportunities that require innovation and differentiation. The analysis below is based upon the observation of some correlative aspects between statistical data and qualitative level of travel services supply, which suggests business management of tourism field on the way to pick up the performance. Of course, the statistical data studied, beyond their scientific relevance and suggest matters of quality in the design of packaging, planning and providing services that are specific to rural tourism, for which it's assert a new type of management, called rural tourism management.

  • Issue Year: 2/2016
  • Issue No: 4
  • Page Range: 90-97
  • Page Count: 8
  • Language: English